FEASIBILITY ANALYSIS REPORT

Prepared by Dalian World Business Strategist Association 

Supervised by Project Committee of World Top Universities 100

A creative three dimensional combination of international opportunities

A harmonious ecological blueprint of humanity culture

A deep humanistic development of thematic park           

A tourist city

An open city

A learning city

The masterpiece with popular support and confidence

Window to World Top Universities 100

Managing Planner:

Beijing World Business Strategist Association

Technical Adviser:

Dalian Eminent Professional Association

Management Design:

Shanghai Laoer Management Consulting Company

Landscaping:

Shenzhen Zhigaodian Consulting Company

Investment Planner:

Beijing Bosina Consulting Company

Executive Committee:

Dalian World Business Strategist Association

Supervisors:

Harvard University, Yale University, University of Oxford, Cambridge University, World Business Strategist Association

Pre-investment Partners:

 Grand Heng Enterprises Pte. Ltd.(Singapore), Dalian World Business Strategist Association

Consulting Team:

Experts from World Business Strategist Association, representatives of related universities

Project Director:

Yang Gui-lin

Strategy Director:

Shi Xian-wen

Director：

Zhou Pei-yu

Chief Strategist:

Wang Run-nan

Meng Zhi-qiang

Executive:

Zheng Xue-dong

Assistant Business Strategist Planner:

Wang Ping, Lang Ming-di

Project Planning and Preparatory Team Member

Project Committee:

Yang Gui-lin, Shi Xian-wen, Zhou Pei-yu, Bai Peng, Meng Zhi-qiang, Zheng Xue-dong, Song Ru-xiang, MayWang, Huang Fei, Li Bin, Yan Zhong-ming

Business Strategist:

Wang Run-nan

Strategy Team:

Zheng Xue-dong (Dalian), Wang Ping (Shanghai), Feng Hong-cheng (Beijing), Lang Ming-di (Shenzhen), Liu Ying (Chendu), Yang Zhong-ming (Guangzhou), Yan Yi-xia (Nanjing), Luo Zhen-qi (Shenyang), Zhang Bo (Anshan), Wang Ke-feng (Qingdao), Shao Wei (Jinan), Hong Wei (Tianjin), May Wang(Singapore), Tang Xiang-ping (Changsha), Yang Shun-you (Changsha).

Key Data and Objectives

Project Name:

World Top Universities 100 (WTU100)

Project Type:

Thematic Park as a teaching and learning centre

Project Investment:

Short term, Renminbi 100 million yuan

Medium term, Renminbi 500 million yuan

Long term, Renminbi 1,400 million yuan

Total: 2,000 million yuan

Project Location:

Periphery of Dalian, China

Area:

1 square kilometer

Construction Target:

2 and/or 4 storey buildings

205,000 square meters

Volume ratio 0.25

Coverage ratio 15%

“Green” area ratio 53%

Profit Ratio (before tax): 67%

Profit Ratio (after tax): 38%

Tax Ratio on Profit: 57%

Profit Ratio on Sales: 34%

Project Source

This project is the first important one planned by the business strategists of China World Business Strategist Association.

International importance of the project

The world’s top universities should be connected to the biggest student market namely, China. The project is in great demand of support. It will be a distributing centre of the world’s education information, a big stage for international education exchange and a window to the future of the world education development.

Why the project has to be located in Dalian

It will creatively crystallize the intrinsic nature of Dalian in its function and its geographic location benefits. It will be a mile stone for the development of Dalian as an international tourist and learning centre.

Why Dalian is the focus of the project interest

The leader of the project committee comes from Dalian. The Dalian Eminent Professional Association has made all endeavors to set the project afloat. More importantly, there is an international and industrial atmosphere in Dalian.

Possible locations and key advantages

If Lushunkou is chosen as a location, the project will have a more cultural tourism emphasis.

If Jinshitan (Golden Stone Beach) is chosen as a location, the project will advantage from a fast and efficient transportation infrastructure and will attract more visitors.

If DD Port (Digital Park and DNA Park) is chosen as a location, the project will take on a more scientific character.

If Development Zone is chosen as a location, the project will profit from a unique business environment.

The above issues are critical to the success of the project. Guidelines and support are therefore crucially needed from the government.

Guarantee of Investment

An initial investment of 100 million yuan will attract a further 500 million yuan investment, which will be distributed across one hundred sub-projects. 600 million yuan investment will, in long run, attract a further 1,400 million yuan.

Even though the project has not been made public yet, two potential investors are already jockeying to invest. Once published, we anticipate the project to attract a great deal more investors.

There are 100 sub-projects, each with a value of only 5 million yuan. Furthermore, investors will be able to spread their cash over several rounds with an initial down payment of only 1 million yuan. Hence, those large education intermediary companies will compete to invest in the project.

In the long term, a greater emphasis will be put on soft projects, including many types of distance learning programs, the “four famous brands forum”, and so on. The investment landscape of these projects is broad, once conditions are ripe, investment opportunities will be generated naturally.

When the project is to be opened

In one and half years, an enclosed area will be built up with main buildings ready, square used, planted trees and landscape of 30 universities finished.

The project can make money

Compared to similar projects, this project has the following advantages:

·Stable client base (Chinese parents would do their utmost to secure the best and most stable education to their children);

·Low cost of investment (some universities could financially support the project. Plants will cover a big area of the project);

·Low advertising cost (only soft project media would be used, such as forums, public lectures, successful experience promotions and so on.);

·Several other sources of income are planned such as tickets, education consultancy, property selling and renting, exhibition, conferences and so on;

·General income is twice than that of a similar tourist area.

A reliable distribution of investment

To date, we have signed letters of intent with 18 big cities in China. A dedicated web site has been published in English. Singaporean investors will be in discussions with Chinese domestic education intermediaries about international investment.

What the government can do for us

·Give approval to the project as soon as possible so that Dalian can maintain its first mover advantage and competitive edge, whist entering the initial investment period;

·Assist finalizing the location and providing favorable land use policy.

When to start inviting investment

The project will be published on April 15. The first investment meeting will be held in Dalian followed by a series of weekly meeting in other cities. International investment meetings will take place simultaneously.